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Managing Successful High-Tech Product Introduction

Managing Successful High-Tech Product Introduction

By (author): Brian P. Senese
Copyright: 2001
Pages: 312
ISBN: 9781580532891

Print Book $91.00 Qty:
Managing Successful High-Tech Product Introduction is a first-of-its-kind book that addresses the back end of an aggressive product development cycle from a project management perspective. This comprehensive guide takes you, step by step, through a proven development process that helps you successfully bring products to newly emerging commercial markets. The book covers critical elements used in structuring a development program including integration planning and execution, system test strategies for product characterization, and early deployment activity necessary in securing marketshare. The focus is on insuring business success by planning product development in such a way as to support aggressive deployment, while successfully managing customer expectation. This innovative resource gives you the tools necessary for regaining project control, turning it around, and delivering tested products to the marketplace before the competition.
Introduction. Influences: External Business Pressures for Profitability. Influences: Internal Development Interaction. Focus: Test as a Means of Recapturing Requirements. Complexity: An Overview of a Modern System. Structure of the Test Component: Integration to Product Acceptance. Work Flow: Integration Planning and Execution. Work Flow: System Verification in Record Time. Work Flow: Interoperability Teasing to Complete the Whole Product. Work Flow: Pre-Mature Deployment and Supporting the Catastrophe. Organizational Shape: For Aggressive Companies. Politics of the Test Manager: Delivering the Bad News and Thriving. Staffing a Test Organization: Attracting the Best to an Unglorified Calling. Tools for the Manager: Test Case Archiving/Defect Management.
  • Brian P. Senese Brian P. Senese is presently a technical sales engineer with Extended Systems, Inc., San Diego, CA. He holds an M.E.Sc. and B.E.Sc. in electrical engineering from the University of Western Ontario, London, Ontario, Canada.
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