To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives. This unique resource combines the essentials of strategy development and project management in one integrated approach. You find in-depth coverage of each building block of this approach from the perspective of business and industry managers. By showing you how to determine customer needs, the book enables you to formulate the goals that define success. It also explains the critical role of team management and emphasizes the importance of team communications. Detailed coverage of funding strategies, techniques for developing optimum architectures and infrastructures, and methods for measuring overall performance, all combine to make this book an excellent guide to business success in satellite system ventures. The book closes with a comprehensive case study of digital satellite radio systems and a prognosis for the future of satellite systems.
Table Of Contents
Satellite Business Today -Introduction. The Changing Role of Satellite Systems. Major market segments. Transition towards Stand-Alone Businesses. Recent Stand-Alone Business Experiences - Major Direct-to-User Systems. Lessons for the future. ; Integrated Business Strategy Process ë An Organizational Paradigm Combining Strategy Development Business Planning and Project Management.; Business Strategy Development ë Through External and Internal Environment Analyses. Market Share and Risk Analyses. ; Business Plan Development ë Target Audience. The Plan a Microcosm of the Future Organization.; Planning the System ë The Binding Force for Multiple Functions. Alternative Architectures. Design Optimizations. Market-Responsive Engineering Requirements. ; Engineering the System - Measures for Engineering Success, types of infrastructures, Consumer Equipment development Spacecraft requirements and programs .; System Operations - Satellite Network Operation. Content Management.; Managing for Success ë Visionaries and Leaders. Managing for Success through IBSP Interactions. Monitoring Tools.; Case Studies of Digital Radio Systems.; Future Evolution.;