By (author): Garry Garrard
Description
Competition is coming to telecommunications markets worldwide. As the telecommunications industry introduces competition in the fixed network, learn from the successes and failures which accompanied the introduction of competition into the mobile arena. This unique work provides an expert account of the growth and development of markets in this rapidly growing and profitable industry. With extensive experience in business marketing and strategy, including the preparation of existingmonopolies for new competition, the author brings his invaluable insights to this authoritative analysis of business and regulatory issues, drawing lessons for current business practice. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current marketcharacteristics and future trends. This comprehensive single source of data on market developments includes: Detailed case studies describing and evaluating the introduction of competition to new markets; A look at future trends in third generation systems, spectrum policy and tariffing; A review of other mobile services such as paging, PHS, PMR, DECT and mobile data- and an assessment of their current and potential impact on the cellular business; A detailed account of the development of the GSM standard; Analysis of the introduction of digital cellular in the US; Lessons for cellular operators to enable continued growth; An examination of the role of consortia in the formation of new mobile operators and the factors which lead to success. This authoritative investigation of the rise of the global cellular industry provides an invaluable guide to developing and running a successful communications business. It will be useful for managers and engineersin communications companies, business analysts and students, business strategists, investors and consultants.
Table Of Contents
1. Radio BC - Before Cellular: The Birth of Radio. Marconi - Father of Radio. Other Early Pioneers. Developments During the First World War. Broadcasting Takes Over. New Applications for Radio. The Impact of the Second World War. Private Mobile Radio. The First Mobile Telephones. 2. The Cellular Pioneers: A New Radio Concept. Cellular Principles. Cellular Developments in the United States. Cellular in Japan. Nordic Cellular Development. 3. European Monopolies, 1985 to 1991: European Acceptance of Cellular. Spain. Austria. The Benelux Region. West Germany. Italy. France. Ireland. Switzerland. Portugal. Other European Countries. European Variations. 4. The UK - A Test-bed for Competition: The UK Regulatory Environment. The 1982 License Competition. Development of TACS. License Conditions. Network Roll-Out. The UK Market Environment. The Role of the Service Providers. Evolution of the Service Providers. TACS Terminals. Other UK Mobile Licenses. Market Development. Cellnet and Vodafone - Equal but Different. Market Growth and the Effects of Competition. The View From Europe. 5. The Development of GSM: The Origins of GSM. Groupe Speciale Mobile. Development of the GSM Standard. The Role of the European Commission. The MoU Group. The Manufacturers' Dilemma. The Formation of ETSI. The GSM Recommendations. Commercial Issues. The GSM System. The User's View of GSM. The Implications of GSM for Network Operators. TheIntroduction of GSM Services. Future Evolution of the GSM Standard. 6. PCN - More Competition for the United Kingdom: The UK Incentive. The PCN License Contest. Recruiting for PCN. Standards and License Conditions. Differentiating PCN. Musical Chairs - Changes in Ownership. Positioning PCN in the Market. Cellular Fights Back. The Launch of PCN. Market Development. Lessons from the UK. 7. The Monopolies Under Attack: Regulation and Liberalization in Europe. The European Commission and Competition. National Regulation - The Need for Change. Regulating Competition. Cellular Competition and Internationalization. Consorting Together. Preparing the Bid. Evolution of the Bidding Process in Europe. The European Commission and Competition Policy. 8. GSM and Competition in Europe: Timescales for Competition. PTO Reactions. Market Development. A Changed Market. 9. Digital Developments in the United States: The Need for Change. Digital Developments for 800 MHz AMPS. CDMA Basics. Choice of Digital Standards. International Implications of US Digital Standards. Personal Communications Services (PCS). Cellular Market Development. The 1996 Telecommunications Act. 10. Cellular in the Rest of the World: Japan. Western Style Economies and Cultures. Latin America and the Caribbean. Central Europe and the CIS. Mainland Asia. The Asia-Pacific Region. Africa. The Middle East. The Cellular World Today. 11. Other Mobile Services - Targets, Competitors, or Complements for Cellular?: Private Mobile Radio (PMR). Specialized Mobile Radio and Public Access Mobile Radio. Mobile Data Networks. Paging. Telepoint and Cordless Telephones. Wireless in the Local Loop. Mobile Satellite Services. Cellular versus the Rest. 12. Where Next?: Future Scenarios. Where Are We Now? Developments in Other Fields. Third-Generation Systems. Terminal Trends. Issues. The Future of Cellular.