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Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFL, this book takes you step by step through each phase - the substance of what makes a winner.
Table Of Contents
The Role of Marketing in Proposal Preparation. The Criteria for Program Organization Charts. How to Organize your Proposal Team. How to Analyze the RFP. A Modus Operandi for Starting to Write. Horrible Examples of Writing and How to Avoid Them. How the Customer Evaluates your Proposal. Why Proposals Fail. Engineering Development Proposals. Grants, R&D, Best Value, SBIR. What Every Proposal Manager Needs to Know.