By (author): Donald Helgeson

Copyright: 1994
Pages: 283
ISBN: 9780890067802

Artech House is pleased to offer you this title in a special In-Print-Forever® ( IPF® ) hardbound edition. This book is not available from inventory but can be printed at your request and delivered within 2-4 weeks of receipt of order. Please note that because IPF® books are printed on demand, returns cannot be accepted.

Our Price: $116.00

Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFL, this book takes you step by step through each phase - the substance of what makes a winner.
Table Of Contents
The Role of Marketing in Proposal Preparation. The Criteria for Program Organization Charts. How to Organize your Proposal Team. How to Analyze the RFP. A Modus Operandi for Starting to Write. Horrible Examples of Writing and How to Avoid Them. How the Customer Evaluates your Proposal. Why Proposals Fail. Engineering Development Proposals. Grants, R&D, Best Value, SBIR. What Every Proposal Manager Needs to Know.


  • Donald Helgeson