By (author): James K. Shaw
Description
Understand how to thrive in the intensely competitive telecommunications environment using reinvigorated strategic planning at the corporate level with this new book. Offering a look at how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996, this is the first resource of its kind that defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act. Utilizing extensive case studies, Strategic Management in Telecommunications helps you understand market research and strategic planning in the post-1996 telecommunications world in specific terms. You observe the most successful telecommunications companies and see how they have reacted to the convergence of telephony, broadcasting, and the Internet. What's more, you get a timely overview of the dynamics currently impacting how industry alliances, partnerships, affiliations, mergers, and acquisitions happen - both domestically and internationally. An important aspect of this volume is its non-technical explanation of how market researchers and strategic planners work with other telecommunications professionals, giving you an understanding of the important relationships within your telco organization. Also, you get a matter-of-fact look at the specific aspects of the 1996 Telecommunications Act which define future opportunities, challenges, constraints on the market, and strategic planning for telcos.
Table Of Contents
Foundations of Strategic Management in Telecommunications. Strategic Management and Deregulation: Opportunities Precipitated by the Telecommunications Act of 1996. The Economics of Telecommunications Convergence: Telephony, Broadcasting, and Computer Integration. Strategic Management and the Consumer: Analysis of Emerging Demand. Strategic Management and the Producer: Analysis of Emerging Supply. Economics of New Product Development in Telecommunications. Determinants of Effective Strategic Management: Common Attributes of Successful Telecommunications Firms. Creating Strategic Options through Market Planning. Global Strategic Management in Telecommunications. Current Issues in Strategic Management in Telecommunications. Business Opportunities in Telecommunications Market Planning: A Survey of Expert Forecasts, 2000-2010. Future of Strategic Management in Telecommunications: Designing New Product Development Amid Accelerating Competition. Appendix.
Author
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James K. Shaw
James K. Shaw is an associate professor and the director of the applied economics program at the University of San Francisco. He holds an A.M. in communications from Stanford University and a Ph.D. in political science and managerial science from the University of Nevada.