Description
In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating your company from the pack and to attracting and retaining the best customers. Here's the book that helps you do just that! Authored by a recognized expert in the field, this practical book gives you the specific tools you need for determining the best strategic direction for your company. It helps you select the right path to competitive differentiation, improve decision-making, gain valuable competitive insights, and find answers to critical industry-specific questions, such as: Is it best to be a facilities-based provider or a reseller? Where should you operate on the distribution chain? How should you prioritize capital investment? What's more, the book provides a clear roadmap of the current and future marketplace under continued deregulation, to help you identify future competitors and position your enterprise for long-term success. Case studies of strategic successes and failures help you minimize potential risks and select the most feasible direction for your company.
Table Of Contents
Map of the Market. Today 's Telecommunications Landscape. Competitive Successes. Blunders in the Competitive Market. Rewriting the Rules for Success. Strategic Decisions. Strategies for Success. Business Modeling. Core Competencies. Organizational Strategies. Competitive Parity. Distribution Strategies. Pricing. Best-in-Class Performance. Customer Service. Technology Management. Business Expansion. Cost Leadership. Funding Strategies.
Author
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Karen G. Strouse
Karen Strouse is the owner of Management Solutions, a telecommunications consulting firm. She previously served as director of strategic planning for the Bell Atlantic Corporation and consulting manager for Deloitte and Touche. She holds an M.A. in communications from Temple University, and an M.B.A. from St. Joseph University. She is also the author of Strategies for Success in the New Telecommunications Marketplace and Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House, 2001, 1999).