By (author): James K. Shaw
Description
The second edition of this classic offers the first comprehensive economic examination of the global competitive restructuring that is now occurring as a result of the U.S. Telecommunications Act 1996. Updated with extensive data analysis on the contours of the new economy, the book identifies strategic options that will help position your firm for continued success, and guides you to the most effective methods of building and enhancing competitive advantage in new markets. You learn how to project emerging business opportunities precipitated by deregulation and the convergence of the telephony, broadcasting, and computer sectors. It includes a brand new treatment of current and prospective developments in inventory management, productivity, supply-chain management, and changes in labor demand and capital investment, as well as an empirical evaluation of the strategic transformation of the communications industry, as defined by the evolution of electronic commerce. Key strategic tools are introduced, such as advances in customer relationship management, value-based pricing, and strategic alliance formations. An extensive research appendix provides: a full interpretation of the Telecommunications Act of 1996; website citations in telecommunications strategy, marketing, finance and management; and macroeconomic analysis for communications markets.
Table Of Contents
Preface. Acknowledgments. Telecommunications Deregulation: An Era Begins - Historical Overview of Telecommunications Deregulation. Social Dimensions of Telecommunications Deregulation. Economic Dimensions of Telecommunications Deregulation. Telecommunications and National Transformation. The Limitations of Economic Analysis in the Post-Industrial Era.; Analysis of the Telecommunications Act of 1996 - The Meaning and Dispute of Telecommunications Deregulation. The Prehistory of Telecommunications Regulation: 1876-1934. The Communications Act of 1934: Foundation of Telecommunications Law. Divestiture and Communications Policy: 1984-1996. The Administrative Procedures Act and Telecommunications. The Politics of Telecommunications. Statutory Law and Telecommunications Transformation.; Market Structure and Competitive Behavior - Fundamentals of Market Competition. Market Environment and Organizational Behavior. Market Environment and ProductIntroduction. Strategic Decision Making and Market Planning: A Methodological Alternative. Strategic Decision Making and Market Planning: A Conceptual Challenge. Telecommunication Market Planning: New Markets and Products.; Economic Tools for Telecommunications Professionals - Overview of Macroeconomic Analysis. Overview of Macroeconomic Analysis. Telecommunications Demand and the Substitution Effect. Telecommunications Indifference Curves. A Comment on Economic Tools for Telecommunications.; The Economics of Consumer Demand for Telecommunications - Determinations of Consumer Behavior. Household Consumption. Organizational Consumption. Monitoring Consumer Behavior: Standard Versus Emerging Techniques. Diffusion Rates for Communications Services. Emerging Issues in Consumer Behavior. Consumer Demand and Changing American Tastes. Demand for Telecommunications Services in the Post-Act Era. Consumer Demand and Changing Global Tastes.; Telecommunications Market and Competitive Research - Market Versus Competitive Research. The Methodology of Telecommunications Market Research. Current Issue in Telecommunications Market and Competitive Research. Linking Market and Competitive Research to Strategic Planning. Current Studies on Telecommunications Market Demand. Multiorganizational Tracking of Consumer Demand. Adaptation to Competition and Change: Established Versus Emerging Firms.; Forecasting Telecommunications Market Trends - Telecommunications Forecasting. Wireless Telecommunications: A Case Study in Forecasting. Lessons of Telecommunications Forecasting. Forecasting Competitive Bidding: The Case of Electromagnetic Spectrum. Environmental Scanning, Forecasting, and Strategic Planning; The Economics of New Business Formations - The Economics of Convergence. Venture Capital and the Telecommunications Industry. Telecommunications Business Opportunity Paradigm. The Coming of Tertiary Economic Analysis. The Synergies of Telecommunications Development.; The Economics of International Business Formations - The Economics of International Convergence. International Telecommunications Regulatory Overview. International Business Formations. Venture Capital and International Telecommunications. International Telecommunications Business Opportunity Paradigm. Deregulation and International Telecommunications Marketing. The Emergence of NII/III Cooperation.; Telecommunications Deregulation and Market Planning: A 10-Year Forecast - A Macroeconomic Profile of Telecommunications Services. Future Demand for Telecommunications Services. The Foundation of Future Telecommunications Services.; Contours of the Information Economy - Contours of the U.S. Macroeconomy, 2000-2010. Telecommunications and the World Economy, 2000-2010. The Emerging Economics of Telecommunication. The Economics of Aggregation. The Economics of Complementation. The Economics of Consolidation. The Economics of Disintermediation. The Economics of Convergence.; Electr;
Author
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James K. Shaw
James K. Shaw is an associate professor and the director of the applied economics program at the University of San Francisco. He holds an A.M. in communications from Stanford University and a Ph.D. in political science and managerial science from the University of Nevada.