Author Marketing Toolkit

A guide to marketing your Artech House title

TWITTER
Twitter is an excellent way to promote a book and raise awareness upon its completion and release. Statistically, tweeting about your book leads to more people seeing what you are creating.

• How to create an account:
• Go to http://twitter.com and find the sign-up box or go directly to https://twitter.com/signup.
• You will be guided through the sign-up experience and prompted to enter information such as your name and email address.
• If you choose to sign up with an email address, you will be required to verify your email address (you will receive an email with instructions from Twitter).
• If you choose to sign up with a phone number, they will require you to verify by sending you an SMS text message with a code. You may also request a voice call to verify your phone number. Enter the verification code in the box provided.
• Once you sign up for an account, you can select a username (usernames are unique identifiers on Twitter). They will tell you if the username is available.
• How to Tweet:
• Type your Tweet into the compose box at the top of your Home timeline or click the Tweet button in the top navigation bar.
• You can include up to 4 photos, a GIF, or a video in your Tweet.
• Click the Tweet button to post the Tweet to your profile.
• Sample Tweets:
• Information about your book
• A cover image – Artech House can provide this
• News and current events – what are new and interesting in your field?
• Blog updates – from your blog or other outlets
• Updates on books, journals, and other papers you are writing/have written
• Conferences you plan on attending
• Direct people back to the Artech House website by adding a link to your book in posts and updates. Include a promo code if applicable.
• Hashtags:
• A hashtag—written with a # symbol—is used to index keywords or topics on Twitter.
• People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.
• Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.
• Hashtags can be included anywhere in a Tweet.
• How to follow accounts:
• Follow from a Tweet
• Find a Tweet from the account you’d like to follow.
• Hover your mouse over their name.
• Click the Follow button
• Follow from an account’s profile page
• Go to the profile page of the account you'd like to follow.
• Click the Follow button.
• How to like a Tweet:
• Click or tap the like icon and it will turn red, confirming that you've liked the Tweet.
• You can also like a Tweet from an account's profile page and a Tweet's permalink page.
• To undo a like: Click or tap the liked icon.
• How to retweet:
• Hover over the Tweet you'd like to share:
• Click the Retweet button
• A pop-up will show you the Tweet you're about to Retweet.
• Click the Retweet button.
• The Tweet will then be shared with all your followers as a Retweet.

Frequency of posting is ultimately dependent upon you, but more posts lead to greater visibility within your social media community.

YOUTUBE AND CREATING VIDEOS
Creating a brief video about your book is an excellent form of media promotion that can be posted on all social media sites and is searchable via Google.

• How to create a YouTube account:
• Go to YouTube.com and click the Sign-Up link
• Enter your e-mail address and a password
• Fill out address, gender, date of birth
• Check or uncheck the next box: Let others find my channel on YouTube if they have my email address.
• This gives you some control over who sees your videos.
• Click the Create My Account button.
• Tips for making a video:
• Using your laptop, computer, tablet, or smart phone, film yourself speaking your abstract.
• Try your best to make and not exceed the one-minute to one and half minute marker.

Sample topics:

• What your book contains that other books on the topic do not
• Why it is a necessity to have in any collection
• Why it is pertinent to the world we live in today
• Features and benefits of the book (what makes this book unique)
• Solutions to problems that your book solves
• Include example equations
• How it benefits the target audience
• Include ordering information at the end of the video that links back to the Artech website/book page.
• If you are not comfortable with recording yourself, you can create a slide video using Word or PowerPoint that highlights the benefits and features of the book.
• How to upload a video to YouTube:
• Sign into YouTube.
• At the top of the page, click Upload.
• Select Upload video.
• Before you start uploading the video, you can choose the video privacy settings.
• Select the video you'd like to upload from your computer. You can also import a video from Google Photos.
• As the video is uploading, you can edit both the basic information and the advanced settings of the video and decide if you want to notify subscribers (if you uncheck this option, no communication will be shared with your subscribers).
• In the description section of your video, try to incorporate as many key and relevant words as possible.
• Click Publish to finish uploading a public video to YouTube.

Once the video is uploaded, copy the link and post it in a tweet, on Facebook, and/or blog and share  with the marketing dept. at Artech House so we can use it for all our promotions (including email marketing, website, and our social media platforms).
Note: If you are interested in going a step further, you can edit a video using a video creation platform. Some simple platforms are Hitfilm Express, Apple iMovie, and Video Pad.

LINKEDIN
LinkedIn is the social media platform for professionals. Here, you can connect with colleagues, companies and corporations, and followers interested in you, your background, and most recently published work. Joining groups on LinkedIn is an excellent way to locate and join the discussion in your specific subject area.

• To join LinkedIn and create your profile:
• Navigate to the LinkedIn sign up page.
• Type your first and last name, email address, and a password you'll use.
• Note: You must use your true name when creating a profile. Company names and pseudonyms are not allowed.
• Click Join now.
• Complete any additional steps as prompted.
• Tips for creating your profile:
• Update your account with your resume, accomplishments, and what you are currently working on, including your book.
• Link videos and your social media account information to your profile.
• Follow colleagues, companies and corporations related to your field.
• Search for groups that relate to you and the book, wait to be accepted, and promote your book there.
• Include ordering information that links back to the Artech website/book page.
• Include your book in the “publications” section
• Sample post on LinkedIn:
• Now available
• Finding Groups on LinkedIn:
• You can find LinkedIn Groups you already belong to on your profile and discover new groups to join by searching in the Search bar at the top of your homepage. Please note that there may be multiple groups on LinkedIn for each interest, organization, or affiliation. Once you become a group member, you can like and comment on updates or view more group information.
• To search for groups by name or keyword:
• In the Search bar at the top of your LinkedIn homepage, type keywords or group names of interest, and click Search.
• On the search results page, click the Groups tab.
• To browse groups recommended for you by LinkedIn:
• Click the Work icon in the top right of your LinkedIn homepage and select Groups from the menu that appears.
• Click Discover at the top of the page to view suggested groups.
• You can then request membership by clicking the Ask to join button under the group description.
• Joining Groups on LinkedIn:
• Click Ask to join on the group Discussions page, or anywhere you see the button.
• Respond to an invitation from a group member or manager.
• How to post a book flyer on Linkedin
• Click start post
• Click the document icon
• Click choose file to select the flyer/document you want to share
• Select the file
• Add a title to the document to catch readers attention
• Add a description to your post that summarizes the flyer along with adding hashtags
• Click post

FACEBOOK
Creating a professional Facebook account to represent your work (separate from your personal account if you have one) is a good way to create a profile for people to see, locate others with mutual interests, and communicate with people who may be interested in buying. Facebook is still the biggest social media platform so promoting here can make a difference.

• Tips for creating a professional Facebook account:
• Create your account with your real name.
• Build your page
• Attach your blog link
• Publications
• Updates regarding your current work
• Invite colleagues and peers to be your ‘friend’
• Sample posts:
• Information about your book!
• A cover image – Artech House can provide this
• News and current events – what is new and interesting in your field?
• Blog updates – from your blog or other outlets
• Updates on books, journals, and other papers you are writing/have written
• Conferences you plan on attending
• Direct people back to the Artech House website by adding a link to your book in posts and updates.
• People will often comment on your posts and this is a great way to generate discussions and get people interested in your work.

BLOGS
Creating a personal blog domain for professional purposes is a great way to amass a following and get more exposure. An author blog is also a great way to get you into more search engines.

• Tips for creating a blog:
• Choose a domain, many are free to join.
• Blog about:
• Information about your book!
• A cover image – Artech House can provide this
• News and current events – what is new and interesting in your field?
• Blog updates – from your blog or other outlets
• Updates on books, journals, and other papers you are writing/have written
• Conferences you plan on attending
• Direct people back to the Artech House website by adding a link to your book in posts and updates.

ARTECH HOUSE BLOG

• Artech House has its own blog that we encourage authors to contribute to:  http://blog.artechhouse.com/
• We post continuously, so if you would like to submit a post before your book publishes, or any time after, we will slot it into our schedule.
• Post ideas:
• What prompted you to write your book
• Your take on a current issue in your field
• Something interesting you are doing within your field of study
• A “behind the scenes” look at your writing process
• Any additional information you’d like to talk about around your new book
• How you got into your field initially
• Information about upcoming presentations you are giving, articles you are writing, conferences you are attending
• Anything else you feel would be interesting or relevant in your work or the promotion of your book.
• Please contact Kati Klotz at kklotz@artechhouse.com for more information, or to submit a post idea

INSTAGRAM
Share visually what you have been working on along with a brief description to get your customers attention. Perfect place to get a mass following along with keeping them updated on your recent work.

• How to create an Instagram account
• Download the app or visit Instagram.com
• Click sign up or it may have a connect Facebook option!
• Create a username- make it easy for people to find.
• Create a password and put in basic personal information
• Your profile will then be created!
• Keep your account public, so anyone can look at it
• How to use Instagram
• Once your profile is created you can start adding pictures and stories!
• First, create a bio and add a profile picture
• Then type in people you are familiar with in the search bar and follow them
• Feel free to post pictures with brief descriptions whenever you feel necessary
• There are many filters to change the outlook of your picture which is helpful
• You can also add a story to your profile by clicking your icon on the home page
• The story will be viewable to all your followers and anyone who looks you up
• Also, like twitter, you can add hashtags to you picture, so it will show up when people look up that specific hashtag
• Instagram is a great way to make connection and create free awareness- so keep it up to date.