This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to digital bandwidth, providing more interactive content, globally. Examples of content creation show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming.
Preface.; Broadcasting -Introduction. What is Broadcasting? Broadcasting and Telecommunication. Advent of Television and its Social Aspects. Digital Television and Compression Technique. Mode of Delivery - Terrestrial, Cable and Satellite. LDTV, SDTV, EDTV, HDTV. ATV and the advantages. Commerce: From Barter System to E-Commerce and M-Commerce. Emergence of T-Commerce. Summary. References. Other Resources.; Enhanced and Interactive Television -Introduction. What is Interactive Television? Industry Experiences - Unwinding the Memory Lane. Recent ITV Trials and Services. WEBTV. The Interactive Television Experience. Why Broadcast Interactive TV? Who Can Watch Interactive TV? Summary. References. Other Resources.; Technology and Standards -Introduction. Building Blocks of Interactive TV. System Description for ITV. Integrated Televisions. Internet Protocol Extension for ITV. IP-based Delivery. HTML-based Design. Transporting Interactive Data. JAVA Technology for ITV. Competing Standards. Interactive Terrestrial TV Integration. Few Systems Descriptions. Regulatory Environment. Legal Issues. Summary. References. Other Resources.; Content Development -Introduction. Content: In Search of the Killer Application. Creating an Interactive TV Program. Putting It All Together. Interactive Television Link Checksum Tool. Companies Creating Interactive TV Links. Design Considerations. Creating Web Pages with Live Television Components. References to Interactive Television Programming Examples. References to Interactive TV Development Resources. The Basics of a WebTV System. Surfing with a Box - WebTV Browser Navigation. What WebTV Supports. Authoring Interactive Content. Summary. References. Other Resources.; Business Model and Potential -Introduction. The Marketing Context. An Emerging Market. Potential Market. Market and Partnerships. The Consumer. Summary. References. Other Resources.; Future of ITV -Introduction. Contextual Usability - Interpretative Relationships between People and Technologies. Two-way Broadband DBS. Ka Band Transmission. Information Superhighway. Interactivity within Broadcast Spectrum: Research and Field Trials. Hype or Reality? Summary. References. Other Resources.; Case Studies - Interactive TV in France, UK and Australia. ; Appendix - Partners in Interactive Cable TV Trials. Projected Investments and Timeframe for Building ITV Infrastructure. Interactive TV Link Attributes and their Syntax. An Overview of What WebTV Does and Does Not Support. Enhanced Television Developers, Producers, and Consultants. Website of International Companies dealing with the Interactive Media. Time-line for Interactive TV. ; Interactive Television Glossary.; References.;
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Hari Om Srivastava
H.O. Srivastava is the director of All India Radio. He earned his Ph.D. in Information Systems from BITS, Pilani, India, Ph.D. in Chemistry from Poorvanchal University, India, and M.Sc. in Physics from Gorakhpur University, India.